Privacy Policy
Last updated: 8 May 2026
This Privacy Policy explains how STR8 FORWARD HOLDINGS LIMITED, trading as People+ Agentics, collects, uses, stores and protects personal information.
We respect your privacy and are committed to protecting your personal data in line with the UK General Data Protection Regulation, the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations.
The ICO states that organisations must provide clear privacy information explaining how and why personal data is used, including lawful basis, retention periods, recipients of data and individual rights. (ICO)
1. Who we are
People+ Agentics is the trading name of STR8 FORWARD HOLDINGS LIMITED, a limited company registered in England and Wales.
Company name: STR8 FORWARD HOLDINGS LIMITED
Trading name: People+ Agentics
Company number: 10839030
ICO registration number: ZA562172
Registered office: 124 City Road, Str8 Forward Holdings Limited, London, England, EC1V 2NX
Website: www.people-plus.ai
Email: [email protected]
For data protection purposes, we may act as either a Data Controller or a Data Processor.
We act as a Data Controller when we collect and use personal data for our own business purposes, such as enquiries, sales, marketing, website analytics, client management and administration.
We act as a Data Processor when we process personal data on behalf of our clients, for example when managing their lead databases, CRM workflows, SMS campaigns, AI assistants, appointment booking systems, automations or reporting.
The ICO explains that controllers are responsible for complying with UK GDPR and demonstrating compliance, while processors have more limited responsibilities and usually act on the controller’s instructions. (ICO)
2. What we do
People+ Agentics provides AI automation and business automation services, including:
AI automation
CRM automation
Database reactivation
SMS follow-up campaigns
Lead management
AI chatbots
Appointment booking
Sales and campaign reporting
Related automation and consultancy services
3. Personal data we collect
We may collect and process the following types of personal data.
Information you provide to us
This may include:
Name
Email address
Phone number
Company name
Job title
Website URL
Enquiry details
Messages sent to us by email, SMS, WhatsApp, website forms, social media or other channels
Appointment or booking details
Billing and payment-related information
Information collected automatically
When you use our website, we may collect:
IP address
Browser type
Device information
Pages visited
Time spent on the website
Referral source
Cookie and tracking information
Website interaction data
Client-provided data
When working with clients, we may process data they provide to us, including:
Customer or lead names
Email addresses
Phone numbers
Enquiry details
CRM records
Appointment information
Sales pipeline data
Communication history
Campaign engagement data
Call, SMS, email or chatbot interaction data
Reporting and performance data
Where this data relates to our client’s customers, prospects or leads, our client will usually be the Data Controller and we will usually act as the Data Processor.
4. How we use personal data
We use personal data to:
Respond to enquiries
Provide our services
Manage client relationships
Deliver AI automation and CRM automation services
Set up, monitor and improve marketing campaigns
Send SMS and email follow-up messages
Manage leads and appointments
Operate AI chatbots and automated workflows
Provide sales and campaign reporting
Process payments
Send service-related communications
Provide customer support
Improve our website, services and systems
Send marketing communications where permitted
Comply with legal, financial and regulatory obligations
Protect our business, systems and clients from misuse, fraud or security risks
5. Lawful basis for processing
We only process personal data where we have a lawful basis to do so.
Depending on the situation, we may rely on:
Contract
Where processing is necessary to provide services to you, manage our relationship with you, or take steps before entering into a contract.
Legitimate interests
Where processing is necessary for our legitimate business interests, provided those interests are not overridden by your rights and freedoms.
This may include:
Responding to business enquiries
Managing client relationships
Running B2B marketing
Improving our services
Protecting our systems
Measuring campaign performance
Operating and improving automation workflows
The ICO confirms that UK GDPR applies to B2B marketing where personal data is used, such as when a business contact’s name or contact details are processed. It also says individuals have an absolute right to stop their data being used for direct marketing. (ICO)
Consent
Where you have given clear consent, such as accepting non-essential cookies or opting in to certain marketing communications.
Legal obligation
Where we are required to process data to comply with the law, such as accounting, tax, record-keeping or regulatory obligations.
6. AI and automation
As an AI automation agency, we use automation tools, AI systems, CRM platforms and workflow software to help deliver our services.
This may include:
Automating responses to enquiries
Routing leads to the correct person
Sending SMS or email follow-ups
Managing appointment booking flows
Summarising conversations
Analysing campaign performance
Segmenting leads
Supporting customer service workflows
Generating reports and operational insights
We do not use AI or automation to make legally significant decisions about individuals without appropriate human oversight.
Where we process client customer data using AI or automation, we do so according to our client’s instructions and any applicable data processing agreement.
7. Marketing communications
We may send marketing emails or SMS messages to our own business prospects where permitted by law.
We may also send SMS or email campaigns on behalf of clients to their leads or customers, where instructed by the client and where the client is responsible for ensuring they have the correct permission or lawful basis to contact those individuals.
Marketing communications may be sent using platforms such as GoHighLevel, Twilio, WhatsApp, email systems or CRM tools.
You can opt out of our marketing messages at any time by using the unsubscribe option where available or by contacting us at:
We do not sell personal data to third parties.
PECR sits alongside UK GDPR and applies to electronic marketing, cookies and similar technologies, so businesses using these channels need to consider both sets of rules. (ICO)
8. Cookies and analytics
Our website uses cookies and similar technologies.
These may include:
Google Analytics
Meta Pixel
LinkedIn Insight Tag
We use these tools to:
Understand how visitors use our website
Measure website and marketing performance
Improve user experience
Support advertising and retargeting activity
Understand which content and campaigns are most effective
Some cookies are necessary for the website to work. Others, such as analytics, advertising and tracking cookies, may require consent.
The ICO explains that PECR applies to cookies and similar technologies, even where the data is anonymous. (ICO)
You can manage cookies through your browser settings and, where available, through our website cookie banner.
9. Payments
We may take payments through our website or payment links using Stripe.
Stripe may process payment information as an independent service provider. We do not store full card details directly on our own systems.
Payment data may be used to:
Process payments
Manage billing
Prevent fraud
Keep financial records
Comply with tax and accounting requirements
10. Platforms and service providers we use
We may use trusted third-party platforms and service providers to operate our business and deliver our services.
These may include:
GoHighLevel
Pipedrive
Google Workspace
Google Sheets
Zapier
OpenAI / ChatGPT
Twilio
Stripe
Calendly
Meta Ads
Google Ads
LinkedIn advertising tools
Analytics, hosting, email, cloud storage and reporting providers
We only share personal data where necessary and require service providers to handle personal data securely.
11. International transfers
Some of the platforms we use may process or store data outside the United Kingdom.
Where this happens, we will take appropriate steps to ensure that personal data remains protected, such as relying on adequacy regulations, standard contractual clauses or other appropriate safeguards where required.
12. How long we keep personal data
We only keep personal data for as long as necessary for the purpose it was collected.
Our typical retention periods are:
Enquiry data: up to 24 months
Client records: for the duration of the client relationship and up to 6 years afterwards
Marketing data: until you unsubscribe or ask us to remove your details
Payment and billing records: usually up to 6 years for tax and accounting purposes
Website analytics data: according to the settings of the analytics provider
Client campaign data: as agreed with the client or set out in the relevant contract or data processing agreement
We may keep some information for longer where required by law, where there is an ongoing dispute, or where it is necessary to protect our legal rights.
13. How we protect personal data
We use appropriate technical and organisational measures to protect personal data.
These may include:
Password-protected systems
Access controls
Secure cloud platforms
Limited access to personal data
Data minimisation
Use of reputable service providers
Review of tools and workflows
Secure handling of client data
Staff or contractor access restrictions where applicable
However, no method of transmission over the internet is completely secure, so we cannot guarantee absolute security.
14. Your rights
Under UK data protection law, individuals have rights over their personal data.
These may include the right to:
Access personal data
Correct inaccurate personal data
Request deletion of personal data
Object to processing
Restrict processing
Request data portability
Withdraw consent where processing is based on consent
Object to direct marketing
Complain to the Information Commissioner’s Office
To exercise your rights, contact us at:
You also have the right to complain to the Information Commissioner’s Office at ico.org.uk if you are unhappy with how your data has been handled.
15. Third-party links
Our website may contain links to other websites.
We are not responsible for the privacy practices, content or security of third-party websites. You should read their privacy policies before providing personal data.
16. Changes to this policy
We may update this Privacy Policy from time to time.
The latest version will be available on our website, with the “Last updated” date shown at the top.
17. Contact us
For questions about this Privacy Policy or how we handle personal data, contact:
STR8 FORWARD HOLDINGS LIMITED trading as People+ Agentics
Email: [email protected]
Website: www.people-plus.ai
Address: 124 City Road, Str8 Forward Holdings Limited, London, England, EC1V 2NX